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Best in Class - BIC Homes

“Customer satisfaction is certainly what our home-building company is about,” says Sergio Cuartas, Jr., President of BIC Homes. “We have a philosophy that is part of our regular training so that every member of our team lives the philosophy as if it were the Ten Commandments, focusing on customer satisfaction.

 

Interior Design 2009

BY
Joe Burgess

PHOTOGRAPHY
Bill Faulkner
Joe Burgess
courtesy of BIC Homes

 
Interior Design 2009
Table of Contents
 
 

RESOURCES

Foxworth-Galbraith
915-779-7777

Lighting & More
915-779-6444

Post Tension
Steel Company
915-474-0180

Sierra Title Company
915-566-2666

Vision Security
915-821-4088

Emser Tile
915-633-9988

Carpet Warehouse
915-549-5545

Kitchen & Bath Cabinets
915-852-0499

Eleganzza
915-867-0727

Western Wholesale
915-778-7424

El Paso Winnelson
915-778-4640

 


Our floor plans and designs reflect the latest innovations, they are efficient and they are home-owner friendly. Feedback from the people involved with every aspect of our building business indicates that our experience and efforts are being funneled in the right direction.”

With a slogan of Built to Last, the company name, BIC, actually stands for Best in Class. “Of course, they are only words,” Sergio continues, “but our commitment is to make them a reality for every customer.”

Sergio understands commitment, because that is exactly how he built his business in El Paso. Born and raised in Colombia, he is a licensed architect in his home country but also earned an MBA in Finance and Economy from the University of New Haven in Connecticut. He returned to Colombia to be with his wife and daughter, but at that time, the economy of the nation was in a downward spiral following a drug-lord war similar to what Mexico is experiencing. He worked odd-jobs in Miami and then joined the U.S. Army to learn more English, to pay off student loans and because the Army agreed to move his family to be with him. Sergio was assigned to personnel services.

He came to El Paso as Managing Director of a construction company dealing with industrial and commercial real estate in El Paso and northern Mexico. He initiated his own company, a small home-building company, in 2002, adding a real estate arm to the company in
January 2009.

Sergio’s philosophy to enhance customer satisfaction consists of developing long-term trust, both internally and with everyone that deals with BIC. “We keep our communication channels open in every direction, honestly and candidly fostering a team spirit capable of building the best possible company. Everyone wins – the homeowner, the company, the suppliers, the sales people – everyone.”

“We are forward-looking,” Sergio continues, “and always searching for new trends and designs that work. Today, people prefer more open floor plans and so that is the direction our designs have taken. For sure, everyone is looking for affordability, and we are striving to achieve that.”

Sergio’s wife, Erika, has been a pillar for him from day one of this epic journey and somehow keeps pace with Juliana – 14, Sergio, III – six, and Mauricio, a five year old bundle of energy. “Erika is my strength,” Sergio unequivocally states.

“For the current market,” Sergio concludes, “BIC will continue including the latest homebuilder ideas in its designs and offer its houses at very competitive prices, presently in the range of $119,000 to $389,000.”



BIC is building homes in the following communties:

East Side

 

Tierra del Este - Las Palmas Gated Community

Horizon City

 

Desert Breeze - Emerald Estates

Northeast

 

Sandstone Ranch Estates

West Side

 

Cimarron - Via Española 1 & 2

 

 

 

 

 

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